Tuesday, February 3, 2015

A look at the numbers: Super Bowl XLIX broadcast

By Zachary Baru

If you though the only records broken during Super Bowl XLIX came from on the field, think again.  Sunday night was a record-breaking night off the field with 114.4 million viewers nationwide, the most ever for a television program in the U.S. according to Nielsen.

After two weeks of nothing but numbers and analysis leading up to Super Bowl XLIX, why not look at just a few more - only these can't be worked into your fantasy team next season.  Below is a look at the numbers from Sunday's broadcast of Super Bowl XLIX on NBC, a broadcast that went multi-platform including television, internet, and mobile.  With the game being broadcast on the NBC Sports Live Extra app, fans had the chance to watch the game anywhere they went.  And fans sure came out in large numbers to do so, giving NBC an earth-shattering rating on televison, but also the second screen as well.

U.S Viewers:
114.4 million

Streaming Viewers:
1.3 million


Change From 2014 Rating:
+4 percent


Top Local Ratings:
1. 61.0 (Boston)
2. 55.7 (New Orleans)
3. 55.6 (Phoenix)
T-4. 55.0 (Detroit)
T-4. 55.0 (Norfolk)

Commercials Shown:

Cost for 30 Second Commercial:
$4.5 million

Facebook Posts, Likes and Comments Relating to Game:
265 million

Tweets Relating to Game/Halftime Show:
28 million

Source: Nielsen Media Research, The Wall Street Journal, SportsBusiness Journal/SportsBusiness Daily, NBC News, Detroit Free Press, CNBC

Zach Baru can be followed on Twitter @zbaru and reached at zachbaru@gmail.com.

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