Thursday, March 29, 2012

Liverpool to Come to Fenway, What About the Revolution?


By Zach Baru

Soccer will once again return to Fenway Park this summer, as Liverpool takes on AS Roma on July 25.  It is any New England soccer fan's dream to see a match at Fenway, but absent is the appearance of New England’s very own club, the Revolution, which are currently three games into their regular season. 

Even though Liverpool does have a Boston connection, a doubleheader with the hometown Revs would have made the occasion even more special for New England fans.  Not to mention, additional opportunities for Fenway Sports Group to cash in on the extra revenue from a second game.  From the Revolution’s standpoint, a game in front of potentially 37,000 fans would have been a great opportunity for the team to showcase their product.

There would have been a lot of great advantages to adding a doubleheader to the Liverpool game, but having such an event take place would certainly have its complications in order to become a reality.  Agreements would have to come from Fenway Sports Management and the Kraft Group, owners of the Revolution.  Additionally, approval would be needed from Major League Soccer and Soccer United Marketing for everything from field conditions to broadcasting.  The Fenway Park field would certainly be a concern to ensure a quality surface for a regular season game to be scheduled.

And as for the soccer game to be played at Fenway July 25, it will definitely be an exciting occasion for soccer fans everywhere.  But imagine if our Revs could be part of this event.  It would be a great way for the Red Sox to truly capitalize on an already special day for soccer in New England.  And furthermore, the Revolution would be able to reap the marketing benefits the Bruins enjoyed when they took over the ballpark for the 2010 NHL Winter Classic.

It may be a long-shot, but having the Revs play at Fenway would be a great opportunity for all sides.  Next year, let’s make it happen.

Zach Baru can be followed on Twitter @zbaru and reached at

Monday, March 12, 2012

Bruins' Account Executives in Mid-Season Form

By Zach Baru

Just because the Boston Bruins are sold out of season tickets does not by any means give the account executives reason to slack off.  That could not be further from the truth.  They are hard at work, making sure passionate Bruins season ticket holders and plan holders are taken care of 365 days a year.

With interest in the Bruins at the highest level in decades, the Bruins are making sure they do everything to keep their fans happy.  Package holders are given the personal touch they deserve, and more specifically, the attention the money they spend deserves.

As the season winds down, time approaches for a new season of renewals.  And soon after that, a window of opportunity for new plan holders.  Season tickets have been capped yet again this season, and providing first-class service is key to the Bruins to retain sales, and fans alike.

A small example of the personal touch executed by the Bruins this season came during the holidays.  Bruins holiday cards were sent out to plan holders, with a personal note from their account executive.  Is this going to make a plan holder renew every season for the rest of their life?  No, but it certainly plants the seed for the bond the Bruins are trying to create between the team and the fans.

These days it may be hard to find organizations that operate with principles like this, but it almost always are the successful ones that understand the concept.  We are fortunate enough to have a few of those right here in Boston.  And the Bruins are no exception, focusing on personal connections that translate into passionate fans.

Zach Baru can be followed on Twitter @zbaru and reached at