Friday, June 6, 2014

Patriots' "Field Day With Dad" offers a unique connection to fans

By Zachary Baru

The New England Patriots have a unique way of strengthening the connection with their fans, while holding a community event that honors key members of their target market: fathers.

The Hall at Patriot Place's second annual Field Day with Dad will take place on Father's Day, June 15 from 10 a.m. until 1 p.m.  Visitors will be given access on the field at Gillette Stadium, a special experience allowing fans to throw footballs and take pictures with Patriots cheerleaders.  Inflatables will also be available for fans to use.

The event is a perfect example of how franchises can bring fans closer to the team, and in this case, literally on the field.  A fan's perception of a franchise is so important, and the Patriots have hit a home run with this event, which personalizes the relationship with each fan who attends the Father's Day event.

Anytime a fan attends a sporting event, the experience is what will bring them back to the venue.  The Father's Day event is a chance to create an entirely different experience, an interactive one that is arguably more of a lasting impression than simply watching a game.

Like last year's event, this year's event has sold out.  Tickets were $20 for adults, and $10 for children, and include access to the Hall at Patriot Place and a 10 percent discount at the Patriots Pro Shop on June 15.

Kudos to the Patriots for giving fans an opportunity to share the same experience their favorite players have - without the danger of getting tackled by an NFL player.

Source: New England Patriots, The Hall at Patriot Place

Zach Baru can be followed @zbaru and reached at

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