Friday, June 6, 2014

Gillette a popular concert stop in 2014

By Zachary Baru

Patriot Place will be packed with concert-goers in 2014, as some of the biggest concerts of the summer will be making the stop in Foxborough at Gillette Stadium.

The thousands of fans will pour into the shops, restaurants and hotel at Patriot Place, the lifestyle and entertainment center covering more than 1.3 million square feet adjacent to the stadium.  This means big business for restaurants and bars both before and after the concerts, a characteristic that makes this concert venue so special.

Saturday night's George Strait concert featuring Tim McGraw and Faith Hill attracted 55,863, packing the stadium.  Beyonce and Jay Z bring their "On the Run Tour" to Foxborough on July 1, for which a limited number of tickets remain.

Come August, the stadium will be booked for concerts four nights in a row.  Two-night stadium stands are rare in the concert industry, but that is not enough for One Direction, who will be coming to Gillette for a three-night stand August 7-9 featuring 5 Seconds of Summer.  And to end a busy week in Foxborough, on August 10 Luke Bryan featuring Dierks Bentley, Lee Brice and Cole Swindell will close out an impressive summer of concerts.

Not every 68,000-seat stadium can attract such a lineup of concerts, but the site is so much more than just a stadium.  Economic activity in Foxborough is also generated from dinning, shopping and the adjacent hotel.  Patriot Place creates an atmosphere built for big events, and it is no wonder why this venue continues to be a popular destination for concert-goers in New England year-after-year.

Zach Baru can be followed @zbaru and reached at

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