tag:blogger.com,1999:blog-7405242429044007883.post3104188255953667975..comments2024-03-28T02:49:39.346-07:00Comments on Sports Business Boston: Celtics Marketing Needs Big ThreeZachary Baruhttp://www.blogger.com/profile/10100788536329267795noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-7405242429044007883.post-47453354157918569782012-07-01T07:41:48.362-07:002012-07-01T07:41:48.362-07:00Zach,
No doubt it helps the marketing department ...Zach,<br /><br />No doubt it helps the marketing department to have some obvious attractions to help promote ticket sales, but even teams that fail to achieve winning records or don't have stars of their own can find ways to keep their stadiums filled. <br /><br />Jon Spoelstra wrote about his time with the NY Knicks during the 1980's, when Derrick Coleman was their "star." The marketing department sold ticket packages that allowed fans to see the real stars of that era: Jordon, Bird, Magic, etc. and significantly improved their ticket sales.<br /><br />Personally, I believe teams need to improve their fan engagement activities. It's been proven time & again that engaged fans drive revenue growth. The vast majority of teams treat social media as a traditional marketing channel or as an after-thought.<br /><br />The Celtics heritage alone should be enough to keep their arena filled, but the marketing department must find the right way(s) to connect with its entire audience.Joe Schmitterhttp://www.lifesongconsultants.comnoreply@blogger.com